Reducing the Planet’s Poverty Footprint While Reducing Society’s Carbon Footprint
Rock and Wrap It Up! met with the White House Council of Environmental Quality Deputy Associate Director Franz Hochstrasser at Jackson Place, next to the White House.
Cedarhurst, NY; June 28, 2014 – President Obama’s directive last year to reduce green house house gas emissions can now have a mobile app which converts pounds of food into total meals and greenhouse gas emission reduction statistics. The mobile app, named The Whole Earth Calculator, was launched in February 2014 with the NFL to calculate food recovery efforts and environmental impact for Superbowl 48, held in Met Life Stadium. Further discussion revolved around the new curricula written to support the app for high and middle schools. Lawrence H.S. Dr. Stephen Sullivan helped write the curricula, The Whole Earth Calculator Lesson Plans, is being introduced nationally this summer. It is the next generation teaching tool to sensitize the needs to increase food donations to the poor and reduce greenhouse gas emissions. The app calculates and sends results in tweets and Facebook posts to social media.
Rock and Wrap it Up! Whole Earth Calculator Application
Rock and Wrap it Up! (RWU) was the first anti-poverty think tank to tie together food recovery and greenhouse gas emission reduction. Our mantra, reducing the poverty footprint by reducing the carbon footprint remains our goal.
Currently our partners/sectors in asset and food recovery include music, sports, tv/film production, hospitals, hotels and schools. They are supplied with statistics including pounds recovered with meal equivalents and greenhouse gas emission reduction through embedded spreadsheets. Food that is prepared but not served or sold is recovered and given to the indigent across the US and Canada. The data which is supplied by Rock and Wrap It Up! is currently put on websites and reported to management.
The RWU Whole Earth Calculator is a mobile phone/tablet application which converts pounds of food donated to the poor into total meals and CO2 reduction statistics. The Whole Earth Calculator is not a downloadable tool but a non-native, web-based app.
The statistical data can be reported in English or metric units. The application supports social media handshakes. i.e., tweets on Twitter and posts on Facebook. More importantly, data collected is captured virtually and recorded on RWU donor spreadsheets for statistical analysis and marketing purposes. RWU has partnered with the United States Departments of Agriculture and Environmental Protection Agency, participating in their Food Waste Challenge Programs. The RWU Whole Earth Calculator application will further increase the inclusion in the Food Waste Challenge of food donor participants across the country.
The Rock and Wrap It Up! School Program will be expanded by the utilization of the application. Both science and economic curricula is being developed to accompany these applications for use in the school community. Students will be sensitized to keeping food waste out of land fill and new tactics to feed the poor. The application will increase food recovery and promote further positive environmental outcomes.
Syd Mandelbaum, MA, MBA
CEO and Founder
Rock and Wrap It Up!
About Rock and Wrap It Up!
Rock and Wrap It Up! is an anti-poverty think tank. Using greening tactics, we recover food and other assets to agencies fighting poverty, increasing their operating budgets. This allows the agencies to hire more services such as tutors, social workers, job placement counselors and mental health counselors to attack the root cause of poverty. Our work supports over 43,000 agencies in North America. We work in Music, Sports, Schools, Hotels, Entertainment and do Public Advocacy in the House and Senate. Our partnerships include 150 music bands, 60 Professional Sports Franchises including the entire National Hockey league, Colleges like Columbia, UCLA, Univ. of Florida, Hotel chains including Marriott, Grand Hyatt, Sheraton, Film and television producers NBC/Universal and HBO. We wrote and helped pass the Federal Food Donation Act which encourages all federal buildings to feed the poor and not put food into land fill. We reduce the planet’s poverty footprint by reducing society’s carbon footprint. Rock and Wrap It Up! is a 501 C 3 charity.